If I were in marketing in your venerable, great
establishment, I market and distribute what Miller can coin, “Half and Half,”
in the beer world. Thinking about married
couples, couples, roommates that have totally different tastes in beer… one
likes light beer the other only likes regular beer; hence, ‘Half light beer and
Half Regular beer,’ mixing three Miller high Life with three Miller High Life
Light. Call them Duos: 6packs/12packs/24packs. Push for this idea to be sunk
into the public mindset by having different slogans:
“Miller High Life is American Made. We have always made
great tasting beer and have always been aware of the diverse world who has
always enjoyed and indulged in the, “The
Champagne of Beers!” Cheers!”
This will bring about a buzz back to Miller High Life
starting to make a move to the top where Miller rightfully should be. Just a
thought.
By the way I love
the beer that you brew, its truly All American.
The taste is America!
Miller High Life
always has reminded me of my father ever since his passing in 1997, it was the only beer he would
drink. All I’ve got!
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